During one of the most discussed sessions at the annual Forbes Summit, Joseph Plazo delivered a talk that cut through conventional wisdom with surgical precision: a masterclass on the psychology of desire — and how it quietly governs both law and relationships.Plazo opened with a statement that instantly reframed the room:“Most conflict isn’t

Before an elite Forbes audience of founders, attorneys, psychologists, and policymakers, Joseph Plazo delivered a talk that cut through conventional wisdom with surgical precision: a masterclass on the psychology of desire — and how it quietly governs both law and relationships.Plazo opened with a statement that instantly reframed the room:“Mos